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What You Need to Know About General Data Protection Regulation

What You Need to Know About General Data Protection Regulation

The EU passed the world's strongest law aimed at strengthening citizen's fundamental rights: data protection. Here's what you need to know.
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Thinking About a New AMS? 10 Common Myths Debunked.

Association Executives Share Their Technology Expectations

What association executives look for from their technology: system efficiency improves productivity and predictability.
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What Do You Mean When You Say Integration?

What Do You Mean When You Say Integration?

Integration is a word we hear a lot when discussing association websites. To clear any confusion, we broke down the 6 most common types of integration.
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Technology Tips for Associations

Technology Tips for Associations

Technology may be ever-changing, but one thing that remains constant is its importance, in terms of marketing to and connecting with your association members. Follow these proven tips and best practices to build membership, provide a superior service and remain a cutting edge organization.
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How to Increase Your Email Open Rates

How to Increase Your Email Open Rates

The average email open rate for associations is 36%. That’s 64% of your audience that doesn’t even get a chance to engage with your email.
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Is It Time to Adopt a Video-First Content Strategy?

Is It Time to Adopt a Video-First Content Strategy?

Graphic, audio and video content are being produced and consumed at an unprecedented rate, as the providers of these media move from the early adopter state to the mainstream. Video content, as the richest of all media, is especially well positioned to take a more dominant role in an association's content marketing strategy, with several...
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Make Your Members Fall in Love With You All Over Again Through Marketing Automation

Make Your Members Fall in Love With You All Over Again Through Marketing Automation

In today's Valentine's Day themed post, we explore how to rekindle that love affair between your association and your members. Chocolate and flowers may work for some, but leveraging marketing automation best practices to drive engagement is the key to your member's heart.
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