The most successful association management solutions (AMS) leaders use different benchmarks and scores to determine the potential value of every new member that comes their way. Known as member scoring, this process has since become a staple of nearly every association that wants to improve member engagement.
In the simplest terms, member engagement gives your association insight into the participation levels of your membership base – either individually or as a whole. However, the exact definition of membership engagement varies greatly between associations.
It’s essentially about the value that each member provides in contrast with the amount of resources or benefits they receive from your organization – and it isn’t always easy to determine.
While you can attach your own definition to the term, it’s best to think of membership engagement as a continuous, evolving concept.
What is considered positive member engagement right now might not be as relevant in a year or two, so it’s best to adjust your standards of engagement as time goes on.
If you still need help determining engagement amongst your membership base, or if you want to make the most out of your current membership base as soon as possible, contact the professionals at Impexium right away. Not only does our AMS put more power into your hands, but it also allows you to make better decisions and serve your members with greater efficiency.
“What impresses me the most about Impexium is the ease of use…Everything I need in Impexium is one-click away.”
“I like the fact that by using Impexium versus our previous system, we will be able to reduce staff’s workload. As a result, NAADAC’s staff will be happy, feel more capable and competent…in serving our members.”
“I found Impexium to be more modern, more sophisticated, more user friendly, more intuitive.”
“We wanted a partner that would grow with us and one that could innovate with us. Impexium checked all those boxes. They took us from outdated to automated.”
“…Impexium has allowed us to significantly improve our processes and procedures. We’ve automated quite a lot with Impexium and removed a number of manual processes that we had before. And staff are very happy about that.”
“…very excited because of the possibilities that I see for NADA moving forward, the ability to give our executives the information, any intelligence that they need in order to help our members better…the ability to simplify the whole application ecosystem, removing unbelievable complexity and bringing simplicity to the application.”
“You have to have a support team that communicates clearly, is a good listener, is patient and can really handle the problem solving…I have been really pleased with Impexium’s support. They are on-top-of things responsive…I know they will stick with me until we figure it out.”