3 Ways Your AMS Will Improve Member Engagement

Today’s modern technological solutions, including membership management software or association management solutions (AMS), use big data and analytics to foster collaboration between staff, members, and partners inside and outside of the association. Here are three reasons to consider upgrading your association’s existing legacy membership software to a modern AMS to improve member engagement. 


Providing comprehensive insight into various association aspects

One of the most obvious benefits of a membership management solution with built-in data analytics and visualizations is its ability to deliver comprehensive insight into the various aspects of your association. It helps disseminate information on membership data and activities, financial transactions and much more. 

Such data provides tremendous value to organizations in the 21st century, as long as you can separate the pertinent facts and important information from useless details. With so much data available, it’s critical that you understand and interpret all of it, including historical statistics, financial figures, demographic information and social activities. 

Today’s AMS solutions provide several ways to help you and your association analyze and better interpret the data, including: 

  • Comprehensive and detailed analytics about your association and its membership base 

  • Integrated dashboards and graphical user interfaces to help you navigate the various datasets and highlight the most-useful information 

  • Next-gen visualizations that disseminate data in a clear, concise manner while making it possible to compare and contrast various datasets and information 


Sharing ideas and validating the decision-making process

Given the fast-paced and highly competitive nature of the modern world, collaboration and validation are more important than ever. Not only do those practices promote faster decision making, they make it possible to provide an even greater membership experience across the board. 

Moreover, staff are encouraged to share ideas as much as possible. That information is then validated by their peers to ensure accuracy and consistency. It doesn’t matter if they’re sharing data on specific members, generic demographics, educational programs, or conferences, all of it can be strengthened, validated and distributed through a modern AMS, such as Impexium. 


Improving accessibility and day-to-day management functionality

Through a process known as data governance, AMS platforms are able to ensure, control and manage access to the information that powers your association on a day-to-day basis. It sounds simple enough, but a lot of nuances surround data governance. 

According to the Data Governance Institute, which is all about best practices, data governance establishes system rights and accountabilities for all IT-related activities and functions. The definition melds with the concept of the modern-day AMS in many ways. Not only does data governance provide a baseline for elements such as data retention, storage and archiving, it provides a strict set of rules to control who has access to the various parts of your membership database. 

Member Engagement Labs

Join us for a new series of 3 interactive virtual events, all focused on member engagement. Together with other association professionals, we will identify new strategies, solve real problems, experiment, and share ideas. Plus, you’ll see engagement in action!

Come to one, two, or all three events to get the most out of the series. Register for our January, February and March sessions!

Our Guides

Unlock exclusive insights and expertise on membership, marketing strategies, event management, and beyond. Visit our full guide library to fuel your organization's growth!

8 Requirements Executives Look for in an AMS
What Executives Look For in an AMS
August 1, 20220
7 Signs it's Time to Move to a New AMS
7 Signs it’s Time to Move to a New AMS
May 10, 20220

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    Jeff Sventek AsMA
    Jeff Sventek
    Executive Director at AsMA
  • “You have to have a support team that communicates clearly, is a good listener, is patient and can really handle the problem solving…I have been really pleased with Impexium’s support. They are on-top-of things responsive…I know they will stick with me until we figure it out.”

    Kelly Webb FCLB
    Kelly Webb
    PR & Pace Coordinator at FCLB
  • “…very excited because of the possibilities that I see for NADA moving forward, the ability to give our executives the information, any intelligence that they need in order to help our members better…the ability to simplify the whole application ecosystem, removing unbelievable complexity and bringing simplicity to the application.”

    Rafael Maldonado NADA
    Rafael Maldonado
    Former CIO at NADA
  • “…Impexium has allowed us to significantly improve our processes and procedures. We’ve automated quite a lot with Impexium and removed a number of manual processes that we had before. And staff are very happy about that.”

    Impexium RAPS Case Study
    Wendy Sahli
    Technology at RAPS
  • “I like the fact that by using Impexium versus our previous system, we will be able to reduce staff’s workload. As a result, NAADAC’s staff will be happy, feel more capable and competent…in serving our members.”

    Cynthia Moreno Tuohy NAADAC
    Cynthia Moreno Tuohy
    Executive Director at NAADAC
  • “We wanted a partner that would grow with us and one that could innovate with us. Impexium checked all those boxes. They took us from outdated to automated.”

    Laurie Bollig CoSIDA
    Laurie Bollig
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