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The Future of AI in Your Association: Personalized Membership

The Future of AI in Your Association: Personalized Membership

May 9, 2022
Let's take a look at how membership associations can leverage Artificial Intelligence (AI) with member matching and personalized experiences.
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What I Wish I Knew on Renewals

What I Wish I Knew on Renewals

February 14, 2022
Membership renewals should really be a constant process that starts as soon as the member joins. We call it a "12 Touch" program.
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How Analytics Help Strengthen Member Relations

How Analytics Help Strengthen Member Relations

January 17, 2022
Analytics are having an impact on customer and member relations in ways we could never have imagined. Let's discuss how to use behavior triggers, improve member engagement, and identify revenue streams.
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Bolstering Member Engagement Through Membership Scoring

Bolstering Member Engagement Through Membership Scoring

January 3, 2022
In marketing, lead scoring is useful to determine the potential value of a client. We're sharing how to increase membership using this technique.
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How to Increase Your Email Open Rates

How to Increase Your Email Open Rates

February 21, 2017
The average email open rate for associations is 36%. That’s 64% of your audience that doesn’t even get a chance to engage with your email.
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Is It Time to Adopt a Video-First Content Strategy?

Is It Time to Adopt a Video-First Content Strategy?

February 16, 2017
Graphic, audio and video content are being produced and consumed at an unprecedented rate, as the providers of these media move from the early adopter state to the mainstream. Video content, as the richest of all media, is especially well positioned to take a more dominant role in an association's content marketing strategy, with several...
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Make Your Members Fall in Love With You All Over Again Through Marketing Automation

Make Your Members Fall in Love With You All Over Again Through Marketing Automation

February 14, 2017
In today's Valentine's Day themed post, we explore how to rekindle that love affair between your association and your members. Chocolate and flowers may work for some, but leveraging marketing automation best practices to drive engagement is the key to your member's heart.
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