Take advantage of the marketing automation benefits that come with implementing Impexium for your association!Read More

Are you struggling to implement a member engagement strategy that works? Do you find it challenging to engage members—especially when they are starting at different levels of involvement?Read More

What is a membership directory? And why do associations need one? We'll show you 3 benefits of implementing a directory at your organization.Read More

Membership drives are a great way to recruit and retain members. They are particularly important if your current focus is to raise funds and keep your association in the black.Read More

Improve your member recruitment with an association marketing strategy that puts you on the map with help from Impexium!Read More

Let's take a look at how membership associations can leverage Artificial Intelligence (AI) with member matching and personalized experiences.Read More

Membership renewals should really be a constant process that starts as soon as the member joins. We call it a "12 Touch" program.Read More

Analytics are having an impact on customer and member relations in ways we could never have imagined. Let's discuss how to use behavior triggers, improve member engagement, and identify revenue streams.Read More

In marketing, lead scoring is useful to determine the potential value of a client. We're sharing how to increase membership using this technique.Read More

The average email open rate for associations is 36%. That’s 64% of your audience that doesn’t even get a chance to engage with your email.Read More