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Marketing
3 Marketing Automation Benefits for Associations

3 Marketing Automation Benefits for Associations

Take advantage of the marketing automation benefits that come with implementing Impexium for your association!
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The Secret to Successful Member Retention: Year-Round Engagement

On-Demand Webinar: The Secret to Successful Member Retention – Year-Round Engagement

Are you struggling to implement a member engagement strategy that works? Do you find it challenging to engage members—especially when they are starting at different levels of involvement?
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3 Reasons Why Your Association Needs a Membership Directory

3 Reasons Why Your Association Needs a Membership Directory

What is a membership directory? And why do associations need one? We'll show you 3 benefits of implementing a directory at your organization.
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6 Membership Drive Ideas and 3 Steps You Shouldn’t Miss While Planning Your Campaign

Membership drives are a great way to recruit and retain members. They are particularly important if your current focus is to raise funds and keep your association in the black.
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8 Elements of an Association Marketing Strategy for Member Recruitment

7 Elements of a Successful Association Marketing Strategy

Improve your member recruitment with an association marketing strategy that puts you on the map with help from Impexium!
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The Future of AI in Your Association: Personalized Membership

The Future of AI in Your Association: Personalized Membership

Let's take a look at how membership associations can leverage Artificial Intelligence (AI) with member matching and personalized experiences.
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What I Wish I Knew on Renewals

What I Wish I Knew on Renewals

Membership renewals should really be a constant process that starts as soon as the member joins. We call it a "12 Touch" program.
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How Analytics Help Strengthen Member Relations

How Analytics Help Strengthen Member Relations

Analytics are having an impact on customer and member relations in ways we could never have imagined. Let's discuss how to use behavior triggers, improve member engagement, and identify revenue streams.
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Bolstering Member Engagement Through Membership Scoring

Bolstering Member Engagement Through Membership Scoring

In marketing, lead scoring is useful to determine the potential value of a client. We're sharing how to increase membership using this technique.
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How to Increase Your Email Open Rates

How to Increase Your Email Open Rates

The average email open rate for associations is 36%. That’s 64% of your audience that doesn’t even get a chance to engage with your email.
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