Marketing automation software allows you to streamline your association’s workflow and get more done with less effort.
With the right association management software (AMS) in place, you can simplify complex business processes to make your digital marketing more targeted and efficient.
In short, you can enjoy a higher ROI while still decreasing your time spent at the computer.
Automated marketing software is programmed to automatically run an action in response to a trigger or when certain conditions are met.
For example, when a website visitor downloads a media kit, a staff person receives a notification email and the visitor’s contact information is added to a prospective advertiser list. Or you could use marketing automation tools to expand your following on social media and increase the brand awareness of your association. Social media marketing is made simple when you are able to automate your posts to go out on certain days on different platforms.
Your association can access all these benefits and more thanks to marketing automation software—even if you’re not particularly techy. With the right system in place, you’ll never need to write a single line of code!
Modern AMS solutions, including Impexium, come with pre-built templates for many common automation scenarios, making it easier than ever to revamp your marketing strategy by creating automated workflows using simple drag-and-drop tools. You don’t have to rely on outside developers or the IT team to take advantage of automation.
Today we’re going to show you how easy it is to make Impexium’s premium marketing automation benefits work for your marketing team.
In this post, you will learn how Impexium’s AMS tools will help you
Best of all, you can get started today.
A marketing automation strategy simplifies and enhances email marketing campaigns for associations.
Automated marketing processes will allow marketers to better:
These are just a few examples of the types of targeted workflows you can set up. Once you have Impexium working for you, you’ll be amazed to discover all you’ll be able to do.
Impexium’s AMS offers seamless integration with your current marketing platforms.
Integrating your AMS with marketing platforms like CRM systems or your marketing automation tool allows you to centralize your member data, pooling it all in one place.
Automation expands your marketing capabilities by providing hands-off personalized treatment at scale.
Your association can nurture relationships and serve members, customers, and prospects in a hands-off but personalized way—all through the power of automation.
Running training, certification, and continuing education programs through your association has never been easier than with premium automation tools.
The benefits of integrating an AMS with LMS platforms include:
The same data you use to personalize your members’ journeys through your existing educational offerings can also be used to create and refine new courses. Because they’re based on insights into your current members’ behaviors, you can be sure you’re offering your members the best possible resources and tools.
One of the best ways to retain association members is to keep them engaged in your online community. However, this is often easier said than done, especially if you’re not making use of automations.
Automating your workflows between your AMS and your online community platforms comes with distinct advantages.
Though there are many reasons to consider marketing automation for AMS, key benefits include the following:
Even better, automating your workflows associated with email marketing, marketing platforms, LMS, and online communities, allows you to make the most efficient use of your time and resources.
With these important but time-consuming tasks running like background operations, you will be able to focus on the sort of vital, higher-level development that requires your full attention.
Even when you’re busy doing what only you can do, you can rest assured that due to the power of marketing automations, you’ll still be enjoying enhanced member engagement, improved communication, and personalized member experiences.
Don’t wait another day. Grab this chance to leverage the power of automation on behalf of your association to drive growth, optimize operations, and foster a thriving member community.
See what’s possible with Impexium. Request a demo today.
“I found Impexium to be more modern, more sophisticated, more user friendly, more intuitive.”
“We wanted a partner that would grow with us and one that could innovate with us. Impexium checked all those boxes. They took us from outdated to automated.”
“You have to have a support team that communicates clearly, is a good listener, is patient and can really handle the problem solving…I have been really pleased with Impexium’s support. They are on-top-of things responsive…I know they will stick with me until we figure it out.”
“I like the fact that by using Impexium versus our previous system, we will be able to reduce staff’s workload. As a result, NAADAC’s staff will be happy, feel more capable and competent…in serving our members.”
“…very excited because of the possibilities that I see for NADA moving forward, the ability to give our executives the information, any intelligence that they need in order to help our members better…the ability to simplify the whole application ecosystem, removing unbelievable complexity and bringing simplicity to the application.”
“…Impexium has allowed us to significantly improve our processes and procedures. We’ve automated quite a lot with Impexium and removed a number of manual processes that we had before. And staff are very happy about that.”