3 Reasons Why Your Association Needs a Membership Directory

Nothing beats the value of connection. Especially in this era, when many people are now working from home, enabling real connections has become more important than ever.

Within your association, it’s good to remember this. Members are likely not just here to learn (they can do that any time through Google) but to feel like part of something.

Connections remind your individual members that through your association, they are part of something bigger than themselves. More than just a list of contacts, a membership directory can help facilitate communication and connection between individual members.

The good news is that Impexium’s powerful AMS software can take all the stress out of publishing an online member directory for your association.

What Is a Membership Directory?

An association’s online member directory is a searchable database that allows both the organization’s leadership and members to connect with one another directly.

Depending on how exactly you want this directory to work, you may choose to make it public or private, and you can determine what’s included in a member profile and how members can set their privacy settings.

Building a membership directory is a simple step toward helping foster engagement but an important one.

In the long run, this may matter more than you might think.

Because engaged members renew their memberships.

Membership renewal is mission-critical to healthy and sustainable growth for associations. But the pandemic and its impact have created new challenges for associations of all sizes…47% of associations reported declines in total membership, while 50% have reported that members are most likely not to renew because of a lack of engagement.

Trade Show News Network

Building an engaged membership is a great way to create a rolling income and keep your association profitable.

So creating a membership directory is a no-brainer.

3 Benefits of a Membership Directory

A membership directory has multiple benefits.

01

A Membership Directory Boosts Credibility

Want your association to be taken seriously? Show the world what you’ve got.

  • A membership directory can underscore breadth. Searchable directories reveal where your members come from. They may be spread across your city, region, or even span the globe.
  • A membership directory can show size. The sheer number of your members, when put on display for visitors, could prove impressive.

A membership directory can demonstrate depth. Quantity isn’t everything. Quality also counts. Who your members are matters, and well-known members may prove an important draw.

02

A Membership Directory Facilitates Member Networking

Remember what we said about increased member engagement? This is what we’re talking about.

With an easy-to-search membership directory, your members can:

  • Find advice on common issues so that they don’t have to reinvent the wheel every time they face a challenge
  • Seek mentorship from fellow members more experienced in their field
  • Create community and camaraderie with those who are like-minded
  • Get recommendations on products and list helpful tools and resources
03

A Member Directory Paves Pathways for Growth

Members who join associations so that they can grow their businesses will greatly benefit from a membership directory.

With a searchable membership database, members can more easily:

  • Forge key partnerships with individuals and groups
  • Team up for events and functions in their state or local area
  • Refer clients to one another

In these ways, everyone in the association can mutually benefit from an active membership directory.

Prepare and Publish a Membership Directory with Impexium’s AMS Software

Prepare and Publish a Membership Directory with Impexium’s AMS Software

Across the board, Impexium can help you simplify your membership management. That includes creating and publishing a membership directory as a service to your members.

With Impexium’s premium association management software (AMS), you can:

Analyze

Quickly access and organize your current member data, including information such as names, contact information, email address, and location of each user.

Act

Effortlessly craft an intuitive and searchable membership directory that can be a key component of your membership benefits.

Automate

Leverage automation tools to give members access to the database, remind them to use it, and manage the resulting data.

 

Do More With Impexium

Impexium’s powerful membership management software can help you build out your membership directory. Come learn more about us and request a demo today!

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