Nothing beats the value of connection. Especially in this era, when many people are now working from home, enabling real connections has become more important than ever.
Within your association, it’s good to remember this. Members are likely not just here to learn (they can do that any time through Google) but to feel like part of something.
Connections remind your individual members that through your association, they are part of something bigger than themselves. More than just a list of contacts, a membership directory can help facilitate communication and connection between individual members.
The good news is that Impexium’s powerful AMS software can take all the stress out of publishing an online member directory for your association.
An association’s online member directory is a searchable database that allows both the organization’s leadership and members to connect with one another directly.
Depending on how exactly you want this directory to work, you may choose to make it public or private, and you can determine what’s included in a member profile and how members can set their privacy settings.
Building a membership directory is a simple step toward helping foster engagement but an important one.
In the long run, this may matter more than you might think.
Because engaged members renew their memberships.
Membership renewal is mission-critical to healthy and sustainable growth for associations. But the pandemic and its impact have created new challenges for associations of all sizes…47% of associations reported declines in total membership, while 50% have reported that members are most likely not to renew because of a lack of engagement.
Building an engaged membership is a great way to create a rolling income and keep your association profitable.
So creating a membership directory is a no-brainer.
A membership directory has multiple benefits.
Across the board, Impexium can help you simplify your membership management. That includes creating and publishing a membership directory as a service to your members.
With Impexium’s premium association management software (AMS), you can:
Impexium’s powerful membership management software can help you build out your membership directory. Come learn more about us and request a demo today!
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