Membership drives are a great way to recruit and retain members. They are particularly important if your current focus is to raise funds and keep your association in the black.
To make the best use of your time and energy, you will want to plan your recruitment efforts strategically.
With a few simple steps, you can brainstorm membership drive ideas that will draw new members into your association and keep them there.
Best of all, Impexium’s premium AMS software can help make this process smooth and easy.
You’ll be adding new members before you know it.
A membership drive is a planned, strategic, limited-time campaign during which you intentionally grow your network by adding new members to your association.
By setting clear goals and knowing exactly who you’re trying to attract, you can craft an effective campaign that brings people in and keeps them there for the long haul.
As the old saying goes, if you aim at nothing, you’ll be sure to hit it. Before launching a campaign, always make sure you have an organized plan in place.
If you haven’t run a successful membership drive before, these three steps can help you get started.
Take what you know about your ideal members and what sort of approach might best meet them where they are. You can begin to sort through membership drive ideas and hone in on the one that will work best for you and your association.
When your membership drive ends, don’t drop the ball.
The best time to begin refining your next membership drive idea is right now.
This might all sound a bit overwhelming, but you don’t have to run membership drives alone.
Impexium is here to help.
Our powerful Association Management Software (AMS) empowers associations to attract and retain members quickly and easily.
With Impexium, you can
From start to finish, Impexium’s Microsoft integrations (including Power Platform) can support your membership drives, vastly simplifying the amount of work you need to oversee.
Impexium’s membership management software will help you:
We’d love to show you more about how our premium tools can help you with your next membership drive. Stop by, tell us more about yourself and your association, and request a demo today! We look forward to hearing from you.
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