Membership turnover is inevitable, especially as Boomers retire. You can never stop recruiting, which means you’re constantly trying to attract membership prospects and nurture them along your recruitment pipeline.
But today’s members don’t always join for the same reasons Boomers did back in the day. While their logical mind compels them to seek and verify value, their emotional mind just wants a place to belong.
Membership prospects can find information and education from many sources elsewhere. They know your association lobbies for them whether they’re a member or not. They’re looking for something different: value and experiences they can’t easily find elsewhere. Your membership recruitment efforts must convince them they’ll find what they’re looking for—and maybe even what they didn’t expect—at your association.
Keep this marketing principle in mind when developing member recruitment strategies: to persuade a potential member to join, you must appeal to both their emotional and logical minds.
Are you looking to invest in your next (or first) Association Management System? Learn the 10 most common myths and the real facts behind AMS solutions.
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“…Impexium has allowed us to significantly improve our processes and procedures. We’ve automated quite a lot with Impexium and removed a number of manual processes that we had before. And staff are very happy about that.”
Trade associations, professional societies, and non-profits of all sizes have transformed their businesses and exceeded member expectations with Impexium’s membership management software. Request a personalized demo today.