Membership turnover is inevitable, especially as Boomers retire. You can never stop recruiting, which means you’re constantly trying to attract membership prospects and nurture them along your recruitment pipeline.
But today’s members don’t always join for the same reasons Boomers did back in the day. While their logical mind compels them to seek and verify value, their emotional mind just wants a place to belong.
Membership prospects can find information and education from many sources elsewhere. They know your association lobbies for them whether they’re a member or not. They’re looking for something different: value and experiences they can’t easily find elsewhere. Your membership recruitment efforts must convince them they’ll find what they’re looking for—and maybe even what they didn’t expect—at your association.
Keep this marketing principle in mind when developing member recruitment strategies: to persuade a potential member to join, you must appeal to both their emotional and logical minds.
Learn how Impexium can help you and your colleagues eliminate guesswork about prospects and help you deliver personalized experiences that drive membership conversions.
“…very excited because of the possibilities that I see for NADA moving forward, the ability to give our executives the information, any intelligence that they need in order to help our members better…the ability to simplify the whole application ecosystem, removing unbelievable complexity and bringing simplicity to the application.”
“I like the fact that by using Impexium versus our previous system, we will be able to reduce staff’s workload. As a result, NAADAC’s staff will be happy, feel more capable and competent…in serving our members.”
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“We wanted a partner that would grow with us and one that could innovate with us. Impexium checked all those boxes. They took us from outdated to automated.”
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“…Impexium has allowed us to significantly improve our processes and procedures. We’ve automated quite a lot with Impexium and removed a number of manual processes that we had before. And staff are very happy about that.”