If you have been around associations for any length of time, you know that in the past, there was a fairly reliable pipeline for prospective members. Young people would move directly from graduation to joining an industry-related association. All you had to do was take advantage of that momentum and make sure prospective members knew you were the best option to support career related education, networking opportunities and overall industry insights.
But times have changed.
With so many choices nowadays for younger professionals, associations need to stand out from the crowd. New membership recruitment strategies can help you reach a new audience and drive home your relevance and value of the membership. If you want to consistently attract new members to your association, you most likely need to evolve your current strategy. That means appealing to the younger generations through avenues that make sense to them.
Today, we’re here to show you how it’s done—and how Impexium’s association management software makes the task easier than ever.
For your marketing to land well with potential members, you’ll first want to take a step back and reconsider why people join associations. Sometimes we get so involved in the day-to-day of running our organizations that it’s good to check back in and reorient ourselves with how and why our members come to us in the first place.
Professionals primarily join associations for three reasons. Through you, they hope to discover benefits, experience exclusivity, and enjoy a high level of trust.
Figuring out how to attract new members to your association amid a changing landscape can be challenging.
Fortunately, we here at Impexium have noticed some approaches that really do seem to work. Better still, we’ve created systems and structures to help you accomplish these tasks quickly and effectively.
“…Impexium has allowed us to significantly improve our processes and procedures. We’ve automated quite a lot with Impexium and removed a number of manual processes that we had before. And staff are very happy about that.”
“You have to have a support team that communicates clearly, is a good listener, is patient and can really handle the problem solving…I have been really pleased with Impexium’s support. They are on-top-of things responsive…I know they will stick with me until we figure it out.”
“I found Impexium to be more modern, more sophisticated, more user friendly, more intuitive.”
“…very excited because of the possibilities that I see for NADA moving forward, the ability to give our executives the information, any intelligence that they need in order to help our members better…the ability to simplify the whole application ecosystem, removing unbelievable complexity and bringing simplicity to the application.”
“We wanted a partner that would grow with us and one that could innovate with us. Impexium checked all those boxes. They took us from outdated to automated.”
“I like the fact that by using Impexium versus our previous system, we will be able to reduce staff’s workload. As a result, NAADAC’s staff will be happy, feel more capable and competent…in serving our members.”
“What impresses me the most about Impexium is the ease of use…Everything I need in Impexium is one-click away.”
Deciding how to attract new members to your association doesn’t have to be a painful process. Impexium has the tools you need to analyze your recent data and use it to create the best marketing campaigns to attract and retain new members. Request a demo and see all we have to offer!