The Future of AI in Your Association: Personalized Membership

For decades, artificial intelligence (AI) has captured the imagination of top tech minds, and it disrupted traditional methods of doing things across industries. Recently, AI made its debut in the field of association management and is helping member organizations create more personalized experiences. 

Increased engagement levels is one of the primary benefits that membership organizations gain when they leverage artificial intelligence. AI also has the power to augment existing products, services or solutions and completely transform the membership experience. 

Let’s take a look at how membership associations can leverage AI. 

Member matching

During conferences and annual meetings, most associations passively collect behavioral data on attendees as they participate in social events, visit booths or go to sessions. AI has the ability to track and analyze these seemingly disparate data and leverage the insights obtained to improve attendee experience. 

Using the power of AI to blend, consolidate and learn from various data sets like marketing data, engagement data, volunteer and membership data, can help create a more intuitive membership experience. This is because AI can connect dots that individuals and other tech solutions might otherwise miss. 

For instance, AI can help craft a conference buddy system where attendees are matched based on member engagement scores, geographical location and career experience. 

Personalized newsletters

One of the biggest challenges that associations have are busy, five-minute members, or individuals who need a gentle nudge to commit fully to the association’s activities. Using AI, associations can craft more personalized experiences for such members. 

Tracking behavioral data can help provide insights into how these experiences can be created. For instance, AI can dynamically load content into newsletters that such non-committal members like reading. 

Periodically, AI can load content containing special offers about discounts on conference registration rates or free membership webinars. Since these newsletters are already valuable to such members, they are more likely to take action. 

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