Data, Data, Data: 8 Sessions, Infinite Insights

The Data Bunch

We are on a data overload! No pun intended. The Data Bunch speakers provided participants with a wealth of data strategies, tips, and insights at our December 12 virtual event. 

If you missed a session (or two) or want to re-watch them, you can! The Data Bunch presentations are now available on-demand. Simply log in to access the recordings.

Welcome to The Data Bunch

Welcome to The Data Bunch, the ultimate gathering of brilliant minds in data management, analytics, and innovation! Get ready to supercharge your association’s decision-making with data-driven insights. The power of data is at your fingertips, and we’re here to show you how to harness it for transformative results. Let’s embark on this data journey together!

Donna Gandt

Donna Gandt

Chief Revenue Officer (CRO), Impexium & Billhighway

The Hidden Costs of Dirty Data: How Clean Up Can Transform Your Organization

Data inaccuracies can impact everything from decision-making to your bottom line. In this session, uncover the concealed expenses in your organization’s data. Learn to calculate and quantify these costs through practical exercises that you can apply to your organization. Gain actionable tips to kickstart your organization’s data hygiene journey.

Don’t let dirty data hold you back! Leave equipped to identify, mitigate, and prevent hidden costs associated with bad data. 

Key Takeaways
  • Uncover the hidden costs of dirty data and assess its impact on your organization.
  • Conduct a cost analysis to quantify the financial implications of dirty data.
  • Explore practical tips and strategies to initiate your data hygiene journey.

Sidney Galati

Sales & Partnerships Manager, Bumblebee Data
Bumblebee Data Logo

Smart Work, Not Hard Work: Leveraging Data Analytics for Association Success

In the dynamic realm of association management, data analytics can appear overwhelming to many. This presentation is all about simplifying your journey to success. We’ll break down the complexities, demystify the jargon, and pave the way for you to achieve excellence, even if you’re new to the data game.

Key Takeaways
  • Unravel the complexities of data analytics to make it accessible and understandable.
  • Gain a solid understanding of data-related terminology and concepts.
  • Discover how data analytics can be a powerful tool to unlock the path to success.

Denny Lengkong

President, IntelliData

Getting Your Data House in Order: Where Theory Meets Practice

Unlock the power of data governance, focusing on its crucial role in technology selection and implementation processes. Learn how and why incorporating data governance from a project’s start can help avoid future complications. Discover strategies that empower associations to define clear data ownership, establish robust policies, and ensure compliance. Join us for practical insights that simplify your approach to effective data governance.

Key Takeaways
  • Understand the importance of data governance and how that can be applied to a selection/implementation process.
  • Consider where the AMS fits into your organizational ecosystem at the onset of the project rather than an afterthought.
  • Ensure the roles and responsibilities of managing and consuming data are properly planned.

Dan Hickey

Senior Strategic Consultant, Technology Consulting, DelCor Technology Solutions

Building and Selling: A Guide to Data Strategy Success in Your Organization

While countless organizations aim to harness the potential of data, few possess a clear strategy to transform raw information into actionable insights that fuel their operations and marketing efforts. Don’t fall into the trap of investing in limited, tactical solutions. Discover the key to maximizing your data’s potential and revolutionize your business strategy!

Key Takeaways
  • Define the Core Elements of a successful data strategy.
  • Develop an enterprise-wide data and analytics strategy to achieve business goals.
  • Secure organizational support and funding for your data initiatives.

Reid Colson

SVP, Data Analytics, UDig

AI Plus Data Equals Innovation: Leverage New Tools to Build Stronger Strategies

Associations, like many organizations, are often sitting on a goldmine of data. From member details to event feedback, this data holds the key to improved member experiences, efficient operations, and strategic growth. However, understanding and harnessing this data remains a challenge for many. Enter Artificial Intelligence (AI) – a tool that can transform raw data into actionable insights. This session will explore the vast landscape of data within associations, introduce attendees to the power of AI, and showcase how it can be leveraged to truly understand and utilize data. Attendees will learn how to embark on their AI journey, ensuring their association remains at the forefront of innovation.

Key Takeaways
  • Analyze and understand the types and importance of data within associations.
  • Gain insights into how AI can transform data processing and analysis.
  • Develop practical steps to implement AI solutions within your association.

Sherry Budziak

CEO & Founder, .orgSource

Kevin Ordonez

President & Managing Director, Digital Strategy, .orgSource

Data Warehouse or House of Cards? How to Tell If You Need a Data Warehouse. The Answer Might Surprise You

Data warehouses are more accessible, scalable, and affordable than ever before, making them a viable solution for associations. While that is good news, data warehouses still require a lot of technical expertise and resources, so there are many things to consider before deciding if it is right for your organization.

We will provide you with a decision-making framework and walk through a flowchart to help you assess whether a data warehouse is the best solution. We’ll demonstrate this tool via a case study, allowing you to gain insights into your organization.

Key Takeaways
  • Learn how data warehouses are more accessible to a variety of organizations and no longer just for large corporations.
  • Learn to evaluate your organization's specific needs through a structured framework, ensuring data warehouse implementation aligns with your objectives.
  • Gain specific insights into your organization, which will enable informed decisions on whether or not a data warehouse is the best investment.

Taj Carson

Chief Executive Officer, Inciter

Adam Sulier

Data Engineer, Inciter

Building Capacity for Data-Driven Decisions

An effective data governance strategy has the potential to greatly enhance the benefits of business intelligence. Uncover strategies for implementing these insights practically within your association. Discover the art of aligning data-driven inquiries with overarching business objectives, enriching the decision-making processes throughout your organization.

Key Takeaways
  • Understand the fundamental concepts necessary to effectively lead business intelligence and data governance initiatives.
  • Learn the importance of data quality, data integration, and data security within the context of business intelligence.
  • Demonstrate the ability to align data-driven questions with broader business objectives.

Daniel Elacqua, MBA, PMP

Founding Partner & CIO Consultant, Strategico Consultants LLC

Gwen E. Garrison, PhD

Principle Data Strategist, Clinical Professor & Director at the Claremount Graduate University

Five Must-Dos for Better Data Management

Unravel the mysteries of effective data management. We’ll explore the crucial elements that make it work, unveil the surprising extent of your influence, and unearth a fascinating connection to printed directories (remember those?). Get ready for valuable insights that will transform your approach to managing data.

Key Takeaways
  • Learn the three key elements to successful data management and why each is important.
  • Discover why you have more control over data management than you think.
  • Find out how printed directories and data management are related.

Wes Trochlil

President, Effective Database Management (EDM)

FAQ: How the Event Works


We believe everyone working in an association, from entry-level to C-suite, should be encouraged to use data to make informed decisions. The Data Bunch consists of a variety of sessions allowing staff who are data newbies all the way to data geeks to be inspired to do more with data. We encourage you to send several people from your organization across all departments and continue the conversations with each other after the event.


This is a virtual event. The sessions are pre-recorded, meaning that speakers will spend the entire session in the chat answering your questions live.


No, the event is free for all to attend!


The Matchbox Virtual Media platform will open on Monday, December 4th. To access the event, log in using the email and password you provided during registration.


Yes, the speakers will answer live questions in the chat.


Yes, the sessions have been pre-recorded and will be accessible for all event registrants on the Matchbox platform.


Matchbox Virtual Media proudly partnered with us to host this event.


While Matchbox Virtual Media supports all major browsers, we highly recommend using Chrome for the smoothest user experience.


Contact Sarah Robertson, if you have questions regarding the event schedule. For anything related to the event platform, please get in touch with Matchbox Support.

Sponsored by

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Watch The Data Bunch

Know a co-worker who could benefit from recordings? The Data Bunch. They can register to access all The Data Bunch videos.