Member retention is an ongoing focus for nearly every association. And for good reason. Building and maintaining a strong membership community is the core of all member-based organizations. .
These days, a wealth of free tools are available to your members, and many suspect they can access the resources they need through what’s available on the outside. Blog posts, YouTube videos, books, webinars, and conferences—these resources offer the illusion that associations are no longer needed to add value to their work lives. With this mindset, an existing member may begin to wonder why they would keep paying dues to your organization.
That’s not the full story, of course. But many of your current members may only figure that out once they’ve already left. The trick—if you want to call it that—is to show your current members that you can offer them everything they need and more.
But how do you adapt and compete in such a changing market?
Here’s how to approach membership retention—and how Impexium can help.
The best way to ensure member retention is to provide ongoing value to your current members.
When an association delivers good value, we see a positive correlation with growth. Associations reporting increases in their membership levels and those having a renewal rate of 80% or higher are more likely to believe their value proposition to members is compelling or very compelling.
When your members see the value in what you provide as opposed to resources they can access on their own, they will stay with you over the long haul.
How do you provide this value? We’re so glad you asked.
These seven steps will go a long way toward helping you prove your value to your current members.
“I like the fact that by using Impexium versus our previous system, we will be able to reduce staff’s workload. As a result, NAADAC’s staff will be happy, feel more capable and competent…in serving our members.”
“You have to have a support team that communicates clearly, is a good listener, is patient and can really handle the problem solving…I have been really pleased with Impexium’s support. They are on-top-of things responsive…I know they will stick with me until we figure it out.”
“I found Impexium to be more modern, more sophisticated, more user friendly, more intuitive.”
“…Impexium has allowed us to significantly improve our processes and procedures. We’ve automated quite a lot with Impexium and removed a number of manual processes that we had before. And staff are very happy about that.”
“…very excited because of the possibilities that I see for NADA moving forward, the ability to give our executives the information, any intelligence that they need in order to help our members better…the ability to simplify the whole application ecosystem, removing unbelievable complexity and bringing simplicity to the application.”
“We wanted a partner that would grow with us and one that could innovate with us. Impexium checked all those boxes. They took us from outdated to automated.”
Keeping an association firing on all cylinders isn’t easy, but you don’t need to do it alone. See how Impexium’s innovative tools make it easier than ever to boost your member retention. Request a demo to see if Impexium is a good fit for your association.