A new series on all things member engagement

Member Engagement Labs is a series of 3 interactive virtual events, all focused on member engagement. Together with other association professionals, we will identify new strategies, solve real problems, experiment, and share ideas. Plus, you’ll see engagement in action!  

Each event is moderated by Amanda Lea Kaiser, the author of the popular book Elevating Engagement. Don’t be surprised if this experience completely upends your mindset about engagement! 

Member Engagement Lab presentations are now available on demand. Simply log in to access the recordings.

Why Member Engagement Labs?

Do you ever feel like members, attendees, volunteers, and other stakeholders should be more engaged (a tad more or even very much more), but you are unsure how to make that happen?

You are not alone. This is a problem we have been hearing about from many association leaders. So, we decided to create a unique experience for the association community to come together to create actionable plans and share ideas for increasing engagement – new ideas you are truly excited to implement.

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Member Engagement Labs


Engage Your New Members

New member engagement might be the most crucial stage because this is our opportunity to set members up for a successful member journey. In this session, we will explore tried and true strategies and tactics from the New Member Engagement Study AND play with some exciting new ideas so you can easily onboard.


Prime Members to Participate

Got mailbox members? We know why, and we will share how to nudge members from their passive stance into active participation. This simple switch can put more members on the path to deeper engagement.


You Pick Your Adventure

Which stakeholder group do you most want to engage? Attendees? Potential volunteers? Sponsors? Exhibitors? Students? Young professionals? You’ll vote on the stakeholder group you most want to engage with, and we’ll experiment with many great ideas you can apply immediately.

Sponsored by

Impexium Logo

What will each session be like?

So, you know what typical webinars are like? You watch while other people talk? It’s not like that at all. Amanda will guide us through some BIG ideas based on research, and we’ll get to demo engaging strategies and technology, and we’ll bubble up lots and lots of ideas.

Get your thinking hats on and your typing fingers ready because the more you participate, the more fun you will have and the more energy you will feel!

Who should attend?

Leaders of associations of all sizes and types, particularly those with a strategy, operations, innovation, membership, marketing, community, and event focus.

Are the Member Engagement Labs free?

Yes! Impexium and Billhighway are sponsoring the cost of this event so you and your association colleagues can change how you engage, experience a new event format, and meet your peers.

Are consultants and other industry partners invited to attend?

Let’s put on our idea hats and leave our sales hats at home —no pitching, no selling, or any of those other salesy things.

Meet Our Host

Amanda Lea Kaiser is a keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Through her research, Amanda is at the forefront of exploring how member and attendee engagement is rapidly changing within professional communities.

“Amanda Lea Kaiser has given us the quintessential playbook for engagement—from the member’s perspective.”

Reggie Henry, CAE
Chief Information and Performance Excellence Officer ASAE: The Center for Association Leadership