By visualizing the member journey, associations can better identify member needs and relieve pain points, improving the overall experience.
According to PwC more than 59% of people will walk away from an organization or product after several bad experiences.
To ensure that doesn’t happen to your association, consider journey mapping, an end-to-end visualization of the member experience across all touchpoints in which the member interacts with your association.
Learn about journey mapping benefits and how to get started.