This Disruptor took to sports metaphors when describing how their current Association Management System felt like “re-inflating the basketball every time you took a shot.” By making a change, CoSIDA was able to make a 180-degree change in their game plan.
I feel confident that a little bit down the road, we’ll be able to look back at our decision to go with Impexium and say, ‘Wow, that really benefited our members.’ And that’s ultimately what we’re here to accomplish.
Raise your hand if you’ve ever had this happen: You’re explaining a complicated process to a new, much younger employee and halfway through it, they say, “Oh, well you could just do this, right?” And with a couple of keystrokes, they’re done in two minutes instead of 20.
Kids, these days, right? You can either be annoyed by them or learn from them. Laurie Bollig, Director of Membership Engagement for the College Sports Information Directors of America (CoSIDA), chooses the latter. “My personal standpoint is I love learning new technology. I am…not young anymore. [Laughs] I’ve got two college age kids and I am always trying to keep up with what they’re doing. There’s a lot of really great technology out and why shouldn’t I be on the cutting edge, too?”
That attitude recently spilled over into her workplace, because as she describes it, CoSIDA had some technological challenges when she got there.
We had several systems in place but none of them really talked to each other. We did not have a way to search and learn about the demographic makeup of our membership.
CoSIDA had no speedy way to gather, organize and analyze data, so if they wanted to send a targeted message to a select group of their 3,000+ members, for example, they would have to manually grab information from a complex maze of spreadsheets to create yet another spreadsheet.
Put into sports terms, that’s kind of like a basketball team having to break out a pump to re-inflate the ball every time they want to take a shot. You’re not going to win a lot of championships that way.
Change may be the only constant in business — but that doesn’t make organizational transformation any easier. Association leaders are balancing competing priorities and increasing demands, enough to make even the most driven executive fall victim to the inertia of the status-quo.
But not every association stays still while the world seems to change around them. For her willingness to upset the association technology status-quo, Impexium is proud to recognize Laurie Bollig as one of 2018’s Association Technology Disruptors!