To boost membership, this Technology Disruptor overhauled the Global SOF Foundation’s (GSOF) approach to tech – enabling Meaghan’s staff to reduce time spent on time-consuming, repetitive tasks.
I’m now able to focus on the core mission of GSOF: to bring the global special operations community together for relationship building.
When Meaghan Keeler-Pettigrew, Chief Operating Officer of Global SOF Foundation, was looking for an AMS that would serve the complex needs of the worldwide Special Operations Forces community, her priority was surprisingly simple: “We needed something that worked!”
Keeler-Pettigrew says the five-year-old GSOF was working with a system that was unreliable and clunky and a source of constant frustration. “We really wanted something that was clean and easy to use—but above all just work on a daily basis.”
Her search led her to Impexium, which has helped the team at the GSOF manage an operation that isn’t quite as small and nimble as a startup, but at the same time doesn’t have the history and resources of a large organization. “One of the things we love is the ease of accessing and analyzing data,” Keeler-Pettigrew says. “Now each head of our business units—our marketing person, our membership person, our corporate partner person, our CEO—can use Impexium’s analytics suite of dashboards to visualize the numbers to help us easily see trends and make decisions.” Seeing data in real-time as opposed to their former system of “pulling queries and putting it in Excel sheets and on and on,” Keeler-Pettigrew laughs, “has been a massive time and resource saver.”
Keeler-Pettigrew takes great pride in lending support to the SOF community dedicated to making the world safer. “There’s an analogy that is often made: a special operator breaking down a door in hostile territory is like an astronaut stepping foot on the moon. There is this elite person who is on target, and behind them are hundreds, if not thousands of people who made that success possible.”
Change may be the only constant in business — but that doesn’t make organizational transformation any easier. Association leaders are balancing competing priorities and increasing demands, enough to make even the most driven executive fall victim to the inertia of the status-quo.
But not every association stays still while the world seems to change around them. For her willingness to upset the association technology status-quo, Impexium is proud to recognize Meaghan Keeler-Pettigrew as one of 2019’s Association Technology Disruptors!