Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky?
Join us for the 3-part virtual Sales Accelerator Labs, where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
After these Labs, you’ll no longer say sales like it’s a bad thing!
Your free registration includes all three sessions. Attend as many as you can!
October 24th, 1 – 2 p.m., ET
Ideal Customer Profile | Landing Page & Collateral | Prospecting Outreach
We’ll tackle sales prep that helps you focus, save time, and get better results. Learn how to define your Ideal Customer Profile to target the right prospects. Discover how to craft copy that attracts new leads and nurtures existing customers. Finally, we’ll cover proven phone and email outreach tactics to boost success.
Earn 1 CAE hour.
October 31st, 1 – 2 p.m., ET
Prospect Engagement | Discovery Calls | Shortening the Sales Cycle
Learn to quickly disqualify unfit prospects and engage those with real potential. We’ll cover a structured approach to discovery calls, key questions to ask, and how to uncover needs that match your offerings. Plus, discover authentic strategies to keep momentum and shorten the sales cycle—without being pushy or desperate.
Earn 1 CAE hour.
November 7th, 1 – 2 p.m., ET
Negotiation & Closing | Customer Experience | Renewals & Expansions
You’ve built momentum—now it’s time to close the deal. We will share how to avoid common negotiation pitfalls and close with confidence. But it doesn’t end there! We’ll discuss how to provide a standout customer experience that fosters loyalty. Plus, we’ll explore strategic approaches to renewals and expansions to grow valuable relationships.
Earn 1 CAE hour.
These workshops are ideal for association professionals involved in selling to sponsors, exhibitors, and advertisers, as well as those driving strategic initiatives to boost non-dues revenue. If you’re not directly selling but manage those who do, or if your goals are tied to non-dues revenue, this series is for you.
Carrie McIntyre is the founder of Navigate and Chief Revenue Officer at Matchbox. She helps associations increase revenue through sales coaching and building industry partnerships that align with member value.
