Human intuition, curiosity, and innovation can never replace insights, but should carefully inform decision making for better results. Read how this Disruptor made a big technology change at the BRM Institute.
I’m not a believer in only making fact-based decisions; I think human intuition, curiosity, and innovation goes beyond what data will tell you.
When you work in IT, there are two things you can usually count on when you make a big technology change at your association: 1. It won’t go 100 percent smoothly on day one and 2. That it will make 100 percent of the employees at your association frustrated.
But it doesn’t have to be that way. If you set your staff’s expectations, explain what you’re doing and why (i.e. “This is going to make your life easier!”), you will put them in the right mindset to not only embrace change, but also get excited about becoming part of the process, says Roy Youngman the head of Member Experience and Knowledge Management at BRM Institute.
Recently, BRM Institute — the global community of Business Relationship Management professionals — made a big change in their membership management system. They switched to Impexium, a modern cloud-based membership management platform, to become empowered to make better decisions, execute with precision, and delight their members.
Youngman, who has 40 years of experience in the I.T. industry, knew that this would be a great thing for the association—and he also knew that this change would remove some people from their comfort zone. And having taken on the role of change-maker before, he employed some proven tactics to get everyone ready for the evolution:
I told everyone that when we made the switch, there were two important things to keep in mind: One is that we’re going to run into some hiccups along the way—we don’t know what they are yet, but they will come and that is normal. And the second thing is that all hiccups are fixable. I assured them that Impexium wouldn’t have the “who’s who” of successful forward-thinking associations in their client base and wouldn’t be recognized as a leader in the AMS space if they didn’t have ways to solve the challenges that we’re eventually going to run into.
Change may be the only constant in business — but that doesn’t make organizational transformation any easier. Association leaders are balancing competing priorities and increasing demands, enough to make even the most driven executive fall victim to the inertia of the status-quo.
But not every association stays still while the world seems to change around them. For his willingness to upset the association technology status-quo, Impexium is proud to recognize Roy Youngman as one of 2019’s Association Technology Disruptors!