About Association Analytics (A2)

Our love of data and the powerful insights it unleashes drove us to create Acumen, a data analytics software tool built exclusively for associations. Hundreds of pre-built integrations into the most commonly used association tech systems make it the industry’s go-to analytics choice. Acumen uniquely provides value across all parts of your association. Our data analytics platform provides the tools and visualizations you need to put your data to good use. This data analytics product for associations delivers insights to help enhance the member experience, improve member retention, and increase member engagement.

Features & Benefits


Bring data together from all your platforms for a 360-degree member view and single source of truth.


Real-time data that drives informed decisions for additional revenue, increased retention and engagement, lowered marketing costs, higher event attendance and more.


No more wasted time wrangling data, writing queries, or waiting for reports.


Passionate team of experts who love helping associations discover insights and act on their data to truly transform the way they do business.


Hundreds of out-of-the-box visualizations, based on industry best practices, to help all staff analyze and interpret their data.


A dedicated team and proven methodology to ensure employees embrace data analytics and understand how to put it to work.

Watch the Integration in Action

Product Images

Highlighted Clients

  • American Fence Association
  • Nuclear Energy Institute
  • National Association for Home Care & Hospice
  • CASS
  • Association of Governing Boards of Universities and Colleges

Customer Testimonial

  • “They don’t feel like a vendor, they feel like part of our strategy. Part of our strategic team that helps us move forward.”

    Reggie Henry
    Chief Information & Performance Excellence Officer, American Society of Association Executives

Where to Learn More