Patrick Dorsey, the EVP of Marketing at Impexium, breaks down the defining characteristics of people who make a lasting impact at their associations. Being an Association Technology Disruptors isn’t just about quick fixes and applying Band-Aids to problems. It’s about looking down the road and asking, “What can I do now that will not only fix today’s issues but will have a lasting positive impact on the months and years to come?”
Patrick Dorsey, the EVP of Marketing at Impexium, breaks down the defining characteristics of people who make a lasting impact at their associations.
Being an Association Technology Disruptors isn’t just about quick fixes and applying Band-Aids to problems. It’s about looking down the road and asking, “What can I do now that will not only fix today’s issues but will have a lasting positive impact on the months and years to come?”
Over this past year, Impexium has been highlighting individuals who are doing just that. We call them changemakers and association technology disruptors. They are integral team members of associations that span industries from automobiles to college sports to distilled spirits. And while the details of their day-to-day duties may differ, they all share one thing in common: the commitment to making an indelible difference. Simply put, these folks do not accept the status quo. They’re not looking for workarounds. They are constantly searching for ways to do things more efficiently and more effectively to make things easier for their members, and to allow their associations to be industry leaders.
And our job at Impexium is to give them the tools and technology to do it. We share that desire to push the limits of what is possible—it is ingrained in our culture. We consistently survey our customers to find out what’s working, what we can be better and how we can challenge the norm. We want customers who treat us like partners who are driven and emotionally invested in helping them accomplish their goals.
The association leaders profiled in the class of 2018’s Association Technology Disruptors a have given us such crucial insights and inspiration over the past few months, and as our series comes to a conclusion, we wanted to share some of those defining characteristics that embody what it means to be a changemaker.
With these skills, and the continued determination to improve your organization, you’ll soon be on the path to joining industry changemakers like these. And never forget: don’t accept the status quo and always search for more.