7 Signs It’s Time to Upgrade Your AMS: #5 Reporting & Analytics Take Forever

Almost all associations, regardless of size or the industry they serve, consider their association management solution (AMS) to be a business-critical application that drives the day-to-day operations and member initiatives. AMS benefits typically include the ability to streamlines workflow and automate every day tasks, enhance the analyzation of data and reporting and improve information organization.  However, even your current AMS application can eventually outlive its usefulness, effectiveness and begin to impede your association’s ability to be successful. At that point, your association should begin to assess how to upgrade the current system.

If your association is experiencing one of the following roadblocks to membership success, it may be a sign that it’s time to replace your existing membership management software. 


#5. Basic Reporting & Analytics Take Forever

Manual Analytics Process

At the end of each month or quarter, does your association’s staff comes to a complete halt as they begin a lengthy (and manual) process to deliver moderately helpful reports and business insights? If so, they are probably using an outdated AMS that has outlived its effectiveness.

Need Better Functionality

 Today’s forward-thinking membership management solutions include the ability create personalized queries, dashboards and visualizations for various departments without the need for an advanced degree, costly professional services or undue amounts of valuable staff time.

Want Personalized Dashboards

The new era of smarter, simpler membership management platforms promotes effective decision making by personalizing individual dashboard views, automating the delivery of real-time analytics and including the ability to drill down to the underlying reports, data and member profiles.

In comparison, “yesterday’s” AMS applications that only reluctantly cough-up a mission-critical reports after days of massaging and trial-and-error are a drain on resources and an obstacle to insight rather than a strategic advantage.

No AMS can please everybody, but if you’re running into one or more of these challenges, the cost of not making a change may well be more than the investment required to make a strategic technology upgrade.

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