Novice membership managers tend to gauge success by looking at overall member participation levels. While this does provide some insight, it’s rarely the best method. Instead, it’s much more helpful to measure the actual engagement of your membership base. Having an AMS that allows you to capture and report on these metrics is invaluable, so choose an AMS like Impexium’s that includes this functionality.
When trying to determine overall member participation, you should focus on studying membership engagement instead of individual activities and contributions. Not only does this provide a more accurate picture, but it also gives you further insight into the relationships of your most engaged members.
Although it’s difficult to measure member engagement, and different companies use various strategies, several approaches are common.
Tracking activities that your constituents participate in is a good way to boost future member engagement. Offer them a fulfilling experience as a member of your association based on a data-driven approach.
These can include:
To improve your results, start tracking the number of interactions each member has with your staff. Pay extra attention to interactions specifically initiated by the member, as this can give you an idea of what they’re most interested in and how to get them more involved.
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