The great thing about New Year resolutions is that they force you to break with the past, as well as embrace the future. Video has been leading the future of marketing content for some time now, but it also represents more of a break with the past than most people realize.
To date, most associations have only dabbled in video, if they’ve explored it at all. Wary of its expense or the skill sets it requires, many associations have stayed away from video marketing, preferring to work more diligently at refining their existing marketing content.
But, let me ask you this. . .
If you were to start a brand new association today, would you place written content at the center of your content marketing strategy?
For an increasing number of marketers, the answer is no.
While blogs and other forms of written content will always play an important role in content marketing, maybe it’s time for other forms of digital content to take a more prominent role in our content strategies. Graphic, audio and video content are being produced and consumed at an unprecedented rate, as the providers of these media move from the early adopter state to the mainstream.
Video content, as the richest of all media, is especially well positioned to take a more dominant role, with several converging trends pushing it forward.
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