This year has brought new meaning to the word ‘change’. But through it all, technology disruptors thrived: finding innovative, efficient solutions and helping their members succeed. See if you have the 7 traits that define Impexium’s Association Technology Disruptors.
We all want to make better and faster decisions; having the right platform and digital tools at your disposal allows organizations to not only save time and energy, but to refocus their resources into creative and impactful initatives.
Technology disruptors are never satisfied. Creating workarounds on top of workarounds doesn’t work for them. They don’t like the status quo. They don’t like wasting time. They want to make operations at their associations more streamlined, more efficient and, by extension, more profitable. Reduce repetitive work for association employees, reduce friction for member purchases, find a process that turns five clicks into two — simply put, disruptors want to make things easier.
Never before has this problem-solving mindset been more critical to the survival of associations than today. Quick thinking, decisiveness, and flexibility have meant the difference for organizations that were able to provide guidance for their members in this time of need, and those that went dark.
Before the pandemic started, Impexium began profiling technology disruptors from a variety of associations ranging from medical to military to archery, and everything in-between. And we continued speaking with these forward-thinking individuals as the world went into lockdown. We found that despite the differences in the sizes and missions of their associations, there were many commonalities in the struggles these professionals faced, and the tactics they used to overcome them.
The issues ranged from an inability to efficiently analyze data to having great content on their site that was nearly impossible for members to find to that old popular favorite: spending hours and hours of helping members remember their passwords. And the more we spoke with these innovative problem-solvers, the more we saw recurring traits in people who are passionate about doing great work that helps their associations and members thrive.
The ability to quickly pivot based on data and member feedback is more critical than ever for associations to succeed. And as these disruptors have shown, having the right platform and digital tools at your disposal allows organizations to not only save time and energy, but to refocus their resources into creative and impactful initiatives that meet and exceed the needs of their members.
Change may be the only constant in business — but that doesn’t make organizational transformation any easier. Association leaders are balancing competing priorities and increasing demands, enough to make even the most driven executive fall victim to the inertia of the status-quo.