Time is the most valuable resource. Association professionals never have enough time to do everything you have to do—never mind all the things you want to do.
But imagine having an invisible group of assistants who take care of repetitive redundant jobs for you, like emailing, compiling, exporting, importing, processing, and all the other mind-dulling manual entry tasks required to keep things rolling.
Sounds like a dream, right? Well, that dream is a reality thanks to marketing automation.
Automation is made possible by workflow software—or a workflow engine—that automates complex (and simple) business processes. You can automate workflows used by one piece of software or shared by multiple systems, like your AMS and:
With automated marketing, you can automatically run an action in response to a trigger or when certain conditions are met. For example, when a website visitor downloads a media kit, a staff person receives a notification email and the visitor’s contact information is added to a prospective advertiser list.
You don’t have to be a tech geek to put automation in action. Modern AMS solutions come with pre-built templates for many common automation scenarios. It’s easy to create automated workflows using a drag-and-drop tool or to completely revamp your email marketing strategy. You don’t have to rely on outside developers or the IT team to take advantage of automation.
Automation makes existing processes less time-consuming and more efficient. Even better, you can create new workflows that weren’t even conceivable before. Automation expands your capabilities, thanks to that team of invisible assistants: tell them once what you want to do and they’ll take care of the work for you.
Your association can’t afford to settle for the traditional tech stack. A marketing automation solution is must-have technology. You can’t run a modern association without it. Otherwise, you waste far too much time (and money) on tasks that are easily automated.
After a few months with automation, you’ll find it hard to imagine how you went so long without it. Don’t take it just from us. Listen to these association professionals talk about how Impexium’s workflow engine helped them go from outdated to automated.
“I found Impexium to be more modern, more sophisticated, more user friendly, more intuitive.”
“We wanted a partner that would grow with us and one that could innovate with us. Impexium checked all those boxes. They took us from outdated to automated.”
“You have to have a support team that communicates clearly, is a good listener, is patient and can really handle the problem solving…I have been really pleased with Impexium’s support. They are on-top-of things responsive…I know they will stick with me until we figure it out.”
“I like the fact that by using Impexium versus our previous system, we will be able to reduce staff’s workload. As a result, NAADAC’s staff will be happy, feel more capable and competent…in serving our members.”
“…very excited because of the possibilities that I see for NADA moving forward, the ability to give our executives the information, any intelligence that they need in order to help our members better…the ability to simplify the whole application ecosystem, removing unbelievable complexity and bringing simplicity to the application.”
“…Impexium has allowed us to significantly improve our processes and procedures. We’ve automated quite a lot with Impexium and removed a number of manual processes that we had before. And staff are very happy about that.”